Partnering for
Business Development
Walk on the ground while being in the sky
Through that experience, we have come to realize there is a growing need for businesses to be able to expand their ideals without being held back by conventional thinking.
At the same time, it is becoming more and more necessary to have the strength to combine talking about ideals and keeping our feet on the ground in the practical world.
What we mean by Walk on the ground while being in the sky, is that it is not a trade-off: being in the sky gives us an expanded, holistic, multidimensional overview that allows us to transform ourselves through taking action to move things forward on the ground.
The two are not mutually exclusive.
In our experience, operating on both levels at the same time is the true source of innovative creation.
CONCEPT
Expand the possibilities of your business
With the Four Quadrant Model
Every business needs to have sales. However, we are not in only business to earn
sales.
Just as each individual has reached a different stage of personal development, companies
also have similar developmental stages.
When conducting business, there can sometimes be conflict between principles profitability. Of course, in principle, management principles are always higher, but in practice, profitability often takes precedence over corporate principles – or principles are followed but only to the extent that the profits are not compromised.
This is a relatively healthy stage, but there is also a stage after that.
For example, the outdoor company Patagonia takes the stance that “a company's business is a
means to an end, an option to a greater end.” Their words “were” in business to save our
home planet” can be felt throughout the policies they actually implement.
At this stage, business philosophy and profit are no longer opposing concepts. Profitability
is simply a means to an end, a field for exercising creativity, and the ability to make it
into reality it is a source of Joy.
The Four Quadrant Model for Expanding the Possibilities of
Business looks at the various stages of a company from an individual and group perspective, as well as what happens on
the inside and outside, as shown in the diagram below.
Touch image to enlarge
For example: it is important to develop skills in the upper
right quadrant.
Yet without the the upper left quadrant ability to introspect, growth can grind to a halt.
Thus, the individual’s outer actions (behavior and abilities) and inner experience
(cognition and sensation) are interlinked.
In addition, if the company wants to convey a clear message
outside the company in the lower right quadrant, it is essential that the message is resonating in the organizational culture in the lower left
quadrant.
In this way, the four quadrants are interlinked with each other.
And these interlinking quadrants are not limited to within the company.
In the case of Patagonia, for example, when the company realized that its previous cotton
cultivation practices were having a serious impact on both the growers and the global
environment, it switched its cotton procurement to organic cotton in an unbelievably fast
18-month period. The impact of this initiative on the market was so great that it led to
similar moves by other major clothing brands and a shift in consumer perceptions.
This is an example of a project whose impact went beyond the efforts of a single company,
rippling out to the larger collective industry and to society as a whole, and contributing
to the creation of a new movement and culture.
(Cocreating culture in the lower left quadrant, manifested through business in the lower right
quadrant)
We help your company grow and develop by working with you in this organic way.
This is our concept of partnering for business development.
SERVICES
Partnering for Business Development:
Three Areas of Service
In order to expand the possibilities of a business, we take a holistic view of the three
areas necessary for developing a business: (i) selling, (ii) creating and moving forward,
and (iii) cultivating; and we commit ourselves to these areas as your partner.
From the level of engaging in strategy planning with the management team to the level of
actually engaging in work with company members on site, rather than taking a stance of a
consultant bestowing advice, we are committed to doing the practical work and driving the
business forward with the same passion as if we were members of your company.
Touch image to enlarge
Do all the things that are obvious; think in depth from a more multifaceted perspective.
With this “simple yet profound” approach, we commit to working with you as if we were one of your employees, thereby contributing to improving sales performance.
However, it is often the case that they do not have enough people on their team who share the same level of ideals and aspirations, colleagues with whom they can have the same level of discussions and take high quality actions to move the business forward.
To get projects going, rather than just giving advice, we go into the actual workplace and become a part of your workforce – to the point where we take action together to move projects forward.
The members of our core team, after learning business skills in private-sector companies, have gained a great deal of experience in this field as providers of human resource and organizational development.
With our experience, we will have serious discussions with your teams on site and move the business forward together, so that everyone involved will acquire more enhanced skills and grow internally as individuals in a solid and steady manner.
In addition, by conducting periodic workshops and other activities for your teams and company as a whole, we will contribute to the growth of not only individuals, but also the teams and company overall.
DETAILS
OF THE
SERVICES
Specific services from the perspective of the four-quadrant model
We will tailor our services to the needs of your company.
Touch image to enlarge
CASE STUDIES
ABOUT US
General Incorporated Association Imacocollabo
Founded in: October 2016
Location: 2F Kojimachi 285 Building, 2-8-5 Kojimachi, Chiyoda-ku, Tokyo 102-0083, Japan
CEO: Takeo Inamura
Since Imacocollabo was founded in 2016, we have supported many corporations in their
transformation centering on key topics such as the SDGs, developing new business, and
organizational development. We have held the 2030 SDGs Game workshops, which
we developed in-house, for as many as 400,000 people in 30 countries, an unprecedented
number for a workshop originating in Japan, and we have trained more than 1,400 certified
facilitators to run these workshops.
The Asahi Shimbun Company / Ajinomoto Co., Inc. / AEON Co., Ltd. / IHI Corporation / NTT DATA Group / Kao Corporation / Casio Computer Co. Ltd. / Sompo Japan Nipponkoa Asset Management Co., Ltd / Daiwa Securities Group Inc. / Takeda Pharmaceutical Company Limited / Tokio Marine & Nichido Fire Insurance Co., Ltd. / Toppan Holdings Inc. / Toyota Motor Corporation / Nissay Asset Management Corporation / IBM Japan Ltd. / Nippon Light Metal Company, Ltd. / Panasonic Corporation / Hitachi Capital Corporation / Hitachi, Ltd. / PwC Consulting LLC / FUJIFILM Business Innovation Corp. / Honda Motor Co., Ltd. / Unilever Japan K.K. / Recruit Co., Ltd. and many others
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Takeshi MuranakaCo-Chair/Co-Founder,
ImacocollaboAfter graduating from university, Takeshi Muranaka joined IBM Japan and led numerous projects to success as a project manager. At IBM, he also worked actively outside Japan as well, including being stationed in the U.K. and China. In China, he managed 1,000 subordinates and led nearly 100 projects simultaneously. After diligently working on the front lines of a global business, he sensed the limitations of short-sighted goal-achievement cycles and overly shareholder-oriented capitalism and left IBM at the end of 2012 to pursue the possibility of creating new management, business operation, and society. After starting two companies, he launched Imacocollabo in 2016, where he created the structure of the 2030 SDGs Game Facilitator training course and implemented it worldwide, with 400,000 people experiencing the game so far. He has also facilitated the game himself at United Nations Headquarters in New York.
Currently, through this Partnering for Business Development project, he provides leadership development (Being) through practical work (Doing) to executives and companies. He loves the ocean and surfing and rides the waves of Chiba every week.
His Japanese book, The Power of Looking Ahead to Motivate People (2008), became a bestseller with more than 50,000 copies sold. It was also published in South Korea and Taiwan.
From a team member:💁♂️
Takeshi is a professional who uses thought and feeling in a balanced manner to identify the essence and create business. He is a person who can face and relate to people without compromising what is important at that moment and time. At times, he can display a very childlike excitement. (Hirate) -
Takeo InamuraCo-Chair/Co-Founder,
ImacocollaboIn 1999, Takeo Inamura participated in the founding of a venture company. As a director starting in 2003, he tripled the company’s sales in two years and also played a central role in capital measures and business alliances.
He then worked as a top corporate sales representative for an e-learning company. After leading corporate sales, finance, and overseas business start-ups for several companies, he left to start his own business.
While deeply engaged in various startup and experimental activities such as overseas training, inner transformation, natural farming, play parks, and environmental work, he developed the 2030 SDGs Game in 2016 and founded General Incorporated Association Imacocollabo, becoming its executive director.
2030 SDGs Game workshops have been experienced by as many as 400,000 people from 30 countries, marking an unprecedented success for a workshop originating in Japan. More than 1,400 certified facilitators are active worldwide.
Currently, his greatest interest is childcare. Through observing and studying children, he hopes that the field of childcare will help him deepen relationships between himself and others, and in turn, expand the possibilities of humanity.
From a team member:💁♀️
When I talk to Ina-san, my way of looking at things is completely transformed, and I find myself wanting to create something from start to finish right away. He is interested in everyone's imperfect individuality and makes every effort to get involved in the implementation of projects. If you want to live in the "I don't know" world of wonder, you should get to know him. (Naganawa) -
Yukari YamamotoWorkshop Designer
Professional FacilitatorAfter working for six years in the financial sector and performing as a musician for several years, Yukari Yamamoto became project manager for mobile websites for several companies. Subsequently, she directed the Ministry of Health, Labour, and Welfare’s awareness-raising program for the employment of people with disabilities, utilizing her experience in starting up new businesses. Through her experience in helping people with disabilities find work, she deepened her awareness of the impact of unconscious bias in society and realized that the key to addressing this issue lies in changing the awareness of each individual.
Understanding how individual shifts in awareness can break down social biases and lay the foundation for a friendlier society, she joined Imacocollabo seeking a place where she could use her experience to contribute to personal transformation.
She delivers a wide array of workshops and is regularly invited to speak at schools, municipalities, and companies.
She finds live music to be her greatest outlet for healing and liberation. She is also a mother of three children.
Certified Facilitator, Finnish National Agency for
Education SOGITESU Practitioner, General Incorporated Association Wellbeing Communication Laboratory
From a team member:💁♂️
Yukari is a very solid and dependable person. She claims that trying new things is not her forte, but I am always inspired by her courage and confidence, as she always acts from a base of resourcefulness and self-confidence. (Fujimoto). -
Miki NaganawaCreative Director
Representative Partner, Echo LLCMiki Naganawa joined Recruit Co., Ltd. as a new graduate. For 10 years, she worked on corporate branding for more than 300 companies, winning company-wide MVP and external advertising awards, and then changed jobs when she experienced the difficulty of balancing work and family after giving birth.
Through her work promoting organizational work style reform and developing Diversity and Inclusion businesses, she became an Inner Communication consultant to create "organizations that make the most of each individual’s uniqueness.”
In 2022, she founded Echo, LLC. She runs a creative partner business aiming to “resonate essence”, providing hands-on support for business development and branding.
Miki loves to be in the groove; she also plays trombone in the Kamakura band Imagine Bon Odori Club.
Winner of the Japan BtoB Advertising Award (2009), Tokyo Interactive Ad Award (2005), and a Good Design Award nominee.
From a team member:💁♂️
Thanks to Miki’s creative ideas and perspectives, and her high level of skills, Imacocollabo was able to enter the next phase of the project, breaking through barriers that had held it back for years. I appreciate Miki for how she stays humble and dedicated despite the incredible things she has done for us. (Muranaka) -
Toshiyuki NotoSDGs consultant
Master Facilitator TrainerToshiyuki Noto has worked in management positions in three non-Japanese companies in the U.S. and France, responsible for business and financial strategy planning and analysis, new business development, and so on. He joined Imacocollabo while studying Theory U, Learning Organizations, NLP, Clean Language, Non-Violent Communication, etc.
He currently teaches the 2030 SDGs Game facilitator training course and has trained more than 400 certified facilitators. He has also facilitated the 2030 SDGs Game workshop more than 600 times for more than 20,000 people.
Toshiyuki has been a high school basketball coach since he was a student. He has overseen the growth and development of over 300 players.
Contributor to Kodansha SDGs, Certified Life Purpose Coach by Life Purpose Inc., Certified Facilitator by Clean Language Japan, and Certified Practitioner by American NLP Association.
From a team member:💁♀️
Toshi is steady and sharp. When he relaxes, he can even be effusive. I’ve been enjoying getting to know the effusive Toshi-san. (Yamamoto) -
Kai FujimotoSales Expert
Professional FacilitatorAfter graduating from university, Kai Fujimoto joined a human resources venture company up to the company’s public listing. He was sales MVP in that company for two consecutive years, where he also became their youngest sales manager, headed the business promotion office, and worked as editor-in-chief of their job search website. After the Great East Japan Earthquake of 2011, he began questioning what was most important in his life, and left the company, seeking a way of life that did not depend on meeting others’ expectations.
Since then, he has founded several companies with his colleagues and worked on numerous projects as a facilitator of human resource development and organizational development.
After a journey of internal exploration, he rejoined Imacocollabo in 2021 and committed to promoting business development for individuals and consulting for companies. Kai loves to travel and often finds himself unwinding in a hot spring somewhere.
From a team member:💁♂️
With Kai’s pleasant and open demeanor, he easily gets along with people he has just met. He has a great nose for what action is needed in the moment and the skill to take concrete action, often even before he can verbalize it. (Inamura) -
Takahisa HirateOrganizational Strategy Consultant
GR Master FacilitatorAfter managing a bar with a friend as a new graduate and working in corporate planning for an IT venture company, Takahia Hirate worked as a project manager for business process reform at Accenture from 2001.
He moved to Deloitte Tohmatsu Consulting to develop his expertise in organizational development, where he specialized in organizational strategy and design, executive compensation surveys, and change management, before going independent in 2011.
At Imacocollabo, as an aspect of creating autonomous self-driven organizations, he leads group reflection projects to improve the quality of relationships as well as structural consultation projects.
In 2023, he had a heart disease-related near-death experience, and began to hold lectures and community-building activities with the theme of “A Place for Living.”
He is the author of "Practical Academic Debate" and other books. He is the winner of the Sankei Shimbun National Debate Tournament. He is a certified structural consultation SCCP business and a DXO installer.
From a team member:💁♂️
From Takahisa’s background as a consultant, one might expect him to be a logical person, but actually, he is a "super" logical person with a keen sense of feeling, intuition, and sensitivity. (Noto)
In the sense that we are all partners in the evolution and transformation of ourselves and others through the work we do, we choose to make no distinction between "clients'' and "members of our own team." With this mindset, working together in a business becomes not only about performing our duties, but also about sharing valuable life experience. In this way, we are also supporting the actualization of each other’s potential, just as we would do with dear friends. This deep way of engaging opens up a space where more and more, our partner’s growth feels as important to us as our own. In our experience, working with colleagues in this way brings pleasure and deep satisfaction.
You may prefer to see your relationship with us more as a client, or you might want to engage with us as collaborative partners. Either way, if you are interested or curious, let's have a chat so you can tell us what is happening for you right now.
